If you've ever been asked to sign up for an RSS feed than you've been exposed to one of the newest and best ways to raise your audience from occasional lurkers to hardcore subscribers. RSS feeds stand for Really Simple Syndication and are used by news outlets to help provide fresh content to their viewers non-stop. Wouldn't it be nice if you could do that too? Well, you can. You can make your own news feed and post in on your website and content to provide fresh content that you didn't even have to create on your own.
Another way that RSS feeds are used are by people who browse multiple sites and are looking for particular stories. They install a news reader on their web browsers and they can then pull in RSS feeds to help them categorize and view headlines of multiple stories without having to read or visit each one. This makes the job of finding relevant information extremely easy and it allows them to really target news that they are interested in viewing.
Finally, you can take the ability to create an RSS feed and use it with your own content. Then, you can provide that RSS feed to other people who might be interested in syndicating your content. You can even charge for that, if your content is that much in demand. So, there are plenty of ways that RSS feeds are becoming more and more the ultimate way to create subscribers, generate exponential exposure, and even make money too.
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